Joe's philosophy about menswear is all about individuality and comfort. To be a well dressed man, you don't need to follow trends or have a million things in your wardrobe. You just need one or two nice pieces that are interesting, good quality and versatile.
In keeping with this philosophy, Joe only makes enough fabric for a very limited number of each jacket and shirt so that when you have Joe Bananas on, you won't see yourself coming and going. As he says,
"There are enough people making container loads of clothes, I just want to make things that are original and have care taken with them, so that rather than the clothes owning you, when you wear a Joe Bananas, you own the clothes."
Have a look through his signature handwoven silk jackets to see this philosophy in action!